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Everything You Need to Know About Instagram Guides in 2023

  Everything You Need to Know About Instagram Guides in 2023 Instagram Guides are the perfect tool for sharing curated, scrollable content with your community in 2023. They give users a simple way to consume a collection of Instagram posts, products, or places in an easy-to-digest format.  Despite all this, Guides are still relatively underused — which makes them a great opportunity to set your brand apart on Instagram.   Table of Contents What Are Instagram Guides? How to Make an Instagram Guide The Different Types of Instagram Guides Where to Find Instagram Guides Instagram Guides: Best Practices    What is a Guide on Instagram? Instagram Guides are like a miniature blog right on Instagram. They let users scroll through a curated flow of content with added commentary — similar to a blog post. They can be used to curate gift guides, product highlights, content roundups, FAQ guides, travel recommendations,...
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How to Use Alt Text on Social Media (+ 5 Best Practices)

  How to Use Alt Text on Social Media (+ 5 Best Practices) Adding alt text to your social media posts not only makes your content more accessible — it taps into an audience of  over 7M people . We spoke to social media strategist and accessibility advocate,  Alexa Heinrich  about five alt text best practices you can implement right now.   Table of Contents What Is Alt Text? 5 Best Practices for Using Alt Text on Social Media How to Use Later’s Alt Text Tool for Social Media   What Is Alt Text? Alt text (alternative text) is an invisible description that can be read aloud through a screen reader device. This lets users understand what’s happening in your content — without being able to see it.  Why Is Alt Text Important?   Without alt text on your social media posts, it can make your content inaccessible to those who have a vision impairment or experience blindness.  And while social media alt ...
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5 Tips to Manage Multiple Social Media Accounts

  5 Tips to Manage Multiple Social Media Accounts 1.Whether you're a social media manager or a lead at a marketing agency — managing multiple social media accounts can be time-consuming. 2.But it doesn't have to be overwhelming.  3.In this blog, we’re sharing our top tips for  managing multiple channels  so you can multitask, without the mayhem.  5 Tips for Managing Multiple Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, or Twitter Accounts    Tip #1: Create a Social Media Content Calendar 1.A  social media content calendar  is essential for anyone working in social media or building a brand. 2.With it, you can quite literally see the big picture.  3.This makes it easier to stay on top of campaigns, meet deadlines, and ensure you’re sharing a variety of content types across  multiple  platforms. 4.Whether it's a  calendar template created in Google Sheets , a project management tool like Asa...
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